Creative partnership and relationship crafting is what Edify&co. is all about.
Thank you to the brands who trust us with your creative needs.
Creative partnership and relationship crafting is what Edify&co. is all about.
Thank you to the brands who trust us with your creative needs.
After your introductory call or email, we will schedule a project kickoff meeting. In this call we will go through a brand workbook that will provide all of the details I need to craft your perfect logo. We will explore your brand purpose, values, and audience in order to connect it all together to your visual identity.
Once we have a direction, I start creating initial logo designs based on our discussions. I’ll share these designs with you for feedback. We can experiment with colors, typography, and graphic elements, refining the concepts based on your input. We’ll start broad in scope and narrow the concepts down until we find the best logo design option that represents your brand effectively.
After landing on a final concept, we will move on to the finalization stage. I'll polish the chosen design to create a finished logo that works well for web and print, paying attention to details like color psychology, scalability, and legibility to ensure a visually appealing and consistent logo across different platforms.
‘Edify‘ verb – to build up or encourage.
